Event alert: Crash course in web analytics

Brad Best
(Photo courtesy Missouri School of Journalism) 
By Bridgit Bowden

You can’t properly manage a website if you don’t understand web metrics -- and news people are no exception.

In its "Journalists' Guide to Analytics," digital journalism blog 10,000 Words writes that these numbers are "important for every journalist to understand."

But with so many analytics tools out there and plenty of related terminology to learn, this topic can be difficult to grasp.

That's why we're here.

Join the Online News Association at Mizzou for a one-hour workshop led by Brad Best, assistant professor of strategic communication. You’ll learn what role analytics play in both e-commerce and news websites, as well as how to interpret certain metrics.
Bring a laptop to follow along with the workshop. See you there!

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