How journalism students can stay humble while promoting their work

By Andrew Gibson

Searching "journalists personal brand" on Google calls up a
slew of varying opinions.

Should journalism students ever feel shame after a shameless self-promotion?

Maybe that sounds ridiculous. Especially to the wave of upcoming journalists programmed to be both news professionals and unique brands. Heck, you might have found this blog because I promoted it on Twitter from @ONAMizzou. I'm not ashamed to say I've blasted multiple posts from my own blog into the social sphere, as well. 

Media giants like to show their feathers, too. Tweets from 13 "major news organizations" linked to their own websites 93 percent of the time during Feb. 14-20, 2011, according to a study from the Pew Research Center's Project for Excellence in Journalism and The George Washington University's School of Media and Public Affairs.

But even so, posting, "Here's what I wrote, look at it," on social media might still seem brash to a portion of the younger generation. Here are four less conspicuous ways to build acclaim for your work.