Live Blogging: Mobile Brown Bag with Mizzou Grads

Miss the meeting live? Watch the video!

1:00: The brown bag finishes up! We had a great time with Amanda and Matt!

12:55: With several May grads in the room comes the natural question: How do you make it through to graduation and what comes next? Both answer it's about knowing what you ant to do and what you're interested in. "Put the effort into stuff that's your dream job," Amanda says.

12:53: A large portion of mobile developing is trying to make things seamless for consumers. The idea is to make a sale - the easier it is for the consumer to pay, the easier it is to make the sale.

12:50: Question: When working with a mobile campaign, how do you keep everyone in the loop? Amanda talks about how it's common for clients to come to The Marketing Arm with ideas that are dispersed between different departments and agencies to make sure there's no overlap. "There's a lot of people that play," she says. Matt says it's not common for clients to only use one agency anymore. On some accounts, clients have have multiple agencies working on mobile strategies.

12:45: Often, clients know what they'll want later on down the road, but for re-branding campaigns, things can change overnight. Matt and Amanda work with clients on both long-term and short-term goals  and sometimes on very short deadlines. Amanda discusses how her work with JCPenny's re-branding campaign. No more of those JCPenny's coupons in the mail - check your texts for weekly deals.

12:42: Amanda stresses taking the initiative to start learning about developing skills, getting on a developing project, trial and error with app building.