By A.J. Feather
When I turned it on, it gave me access to a larger library of podcasts and allowed me to play through stories from the Wall Street Journal, NPR and the CBC in a curated order that flowed well. But that wasn’t what got my attention.
Two stories later, I was listening to myself read Thursday’s afternoon newscasts on KBIA. This was completely unexpected and very impressive.
As technology has evolved over the last century, legacy mediums have been interrupted but not removed. Many people still get a paper delivered, listen to drive-time radio and pay more for television than they do for their cell phone.
Content producers and journalists are adapting effectively, and I think we forget that sometimes. We wrap ourselves up in this idea of an evolving industry. Fear overrides measured decision making and media companies do things like launch a publication that’s only available on a platform that’s less than a year old.
|Via Flickr / brownpau|
There will be modifications to the industry, but the news model is sound. People want stories that matter to their community, their friends and themselves. It doesn’t matter whether the stories are delivered by text message, carrier pigeon, Stitcher or Twitter.
For all the issues that face our industry - declining newspaper sales, the impending end of cable television, and users deserting the home page, journalists have adapted and will make whatever changes are necessary. Learning Python and acclimating yourself with Illustrator in your free time isn’t a bad idea, but it’s much less important than the ability to tell important stories well.