A journalism school glossary

By Maria Davison

Photo courtesy of Flickr user greeblie
Throughout the month of September, ONA Mizzou will be sharing our best journalism school tips with you. ONA Mizzou is dedicated to bringing together all journalism students, and to connecting them to skills and job opportunities in digital media. We already have some exciting digital media workshops planned, but, first, let’s get through the first month of school together. 

This list is just a starting place for information about the journalism school, but we know you might have more questions! Join us on Thursday, Sept. 17 at 6 p.m. in RJI 100A (aka the Fishbowl), for ONA Mizzou’s first event, Journalism 101: Ask Me Anything. A panel of upperclassmen journalism students will be on hand to answer any questions you have about the J school. Submit your questions on Twitter using the hashtag #ONAAMA

Assistant City Editors are student positions at The Columbia Missourian. During their shifts, they look for news, assign stories to reporters and edit content.

AdZou is one of two advertising agencies staffed by Mizzou journalism students. This is the largest agency and focuses on local and regional clients. Past clients have included Fox Sports Midwest, the Central Missouri Humane Society and the U.S. Army.

Broadcast checkout lab 
The broadcast checkout lab is located on the third floor of Gannett. This is where students in the broadcast emphasis area can checkout video and audio equipment. It also houses the audio equipment for KBIA.

Columbia Missourian
The Columbia Missourian is a daily city newspaper to which students in the print and digital, convergence, magazine and photojournalism emphasis area contribute. The Missourian newsroom is located in Lee Hills Hall on the second floor.

Convergence checkout lab 
The convergence checkout lab is located at Walter Williams 11 in the basement hallway between RJI and Neff Hall. This is where students in Journalism 2150 (Fundamentals of Multimedia Journalism) can check out digital cameras for photo and video, as well as audio equipment. This is also the equipment used by convergence students.

Emphasis area/Interest area 
Once a journalism student has completed their pre-interest area course requirements, they decide upon a specialized area of study called an emphasis area. The journalism school has six general emphasis areas: convergence journalism, magazine journalism, print and digital journalism, strategic communication, radio and television journalism and photojournalism. Each emphasis area offers more specific areas of study called interest areas. There are more than 30 interest areas that cover a wide range of specialties.

The Palmer Room (100A RJI) is more commonly called the Fishbowl by students because it’s surrounded by glass windows. The space is used for events put on by student organizations like ONA Mizzou and for study and meeting space.

Futures Lab 
The Futures Lab is the newsroom for the convergence emphasis area, located in the lower level of RJI.

J Cafe 
The J Cafe is located on the main level of RJI where you can get coffee, pastries and sandwiches, and study at very uncomfortable, but very modern looking, red chairs.

J School Arch 
The journalism school arch is located between Neff Hall and the Reynolds Journalism Institute. Legend has it that if you don’t lower your voice while you walk under the arch, you risk failing your next exam.

The J School Webcam
The J School webcam is a live webcam that sits atop Gannett Hall overlooking the outside of the Journalism School next to the quad. Footage is streamed to the Journalism School website.

Jonathan B. Murray Center for Documentary Journalism 
The Murray Center is the J School’s newest addition. It’s so new that it doesn’t even have a nickname yet. The Center started in 2015 after a gift to the school for the purpose of a documentary program from alumnus Jonathan Murray.

Journalism Library
The Frank Lee Martin Journalism Library is the largest library devoted entirely to journalistic documents, with more than 35,000 documents housed on-site. The library includes study space and meeting rooms for group projects. Students can also check out various equipment, including cameras, video cameras and audio recorders, as well as computer chargers, adapters and other useful items.

KBIA is the NPR member station that serves mid-Missouri. Students in the radio and television emphasis area work at the station. KBIA’s newsroom is located on the third floor of Gannett Hall, right next to the broadcast checkout lab.

Kitchen Table
The kitchen table is in the RJI Futures Lab where students are allowed to have food and drinks. The table is a popular gathering and working spot for students.

KOMU is the NBC affiliate station that serves mid-Missouri. Broadcast students work as reporters and producers at KOMU as part of their journalism course work. Any student can volunteer at KOMU for Friday Night Fever, the station’s weekly high school football coverage. Younger students are paired with upperclassmen and assigned a high school football game in the viewing area to cover.

Missouri Method
The Missouri Method is the practice of learning through hands-on experience that is widely used throughout the journalism school. In classes, students go out and interview sources, write stories, take photos, make videos and create advertisements. Once in their emphasis area, students have many opportunities for their work to be published.

Missouri School of Journalism
The Missouri School of Journalism was founded in 1908 by Walter Williams to train future generations of journalists and is widely considered the oldest journalism school in the world.

Mojo Ad
Mojo Ad is one of two full-service advertising agencies that strategic communications students work for while in school. Mojo works specifically with clients to target youth and young adult audiences.

Photo Bubble 
The photo bubble is a room located in the Columbia Missourian newsroom where photojournalism students complete work.

Picture of the Year is one of the preeminent photojournalism contests around the world, and is hosted at the Missouri School of Journalism annually.

The Reynolds Journalism Institute opened in 2008 as a part of grant to the University of Missouri to research and test new ideas and models for the future of journalism. The building houses the institute as well as classrooms, student workspaces and faculty offices.

Strat Comm
In the strategic communication emphasis area, students learn skills such as advertising and public relations. These students have the opportunity to work for Mojo Ad or AdZou.

Vox is one of Columbia’s city magazines, published weekly on Thursdays in print with the Columbia Missourian and in an iPad version. Students interested in more long form as well as arts and culture journalism have an opportunity to work for the magazine as writers, editors, bloggers and other newsroom roles.

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