As social media has become an important tool for news consumers and journalists alike, many in the media use Twitter to craft independent brands. Here are just a few examples of journalists who have tweeted their own paths.
Schweitzer is the editorial director of audience strategy at TIME Magazine and TIME Inc. and has been an avid tweeter since her days as the editor-in-chief of the University of Southern California's Neon Tommy. Her regular digest of tweets is a mix of TIME content, smart and intriguing news content from all over the web and amusing tidbits here and there. Although she is always professional, she doesn't hide her human side—Diet Coke and cute ads are often in the tweet mix.
“The Bay Area has become a United Nations of the West Coast” https://t.co/ja5ENkB7dP— Callie Schweitzer (@cschweitz) October 21, 2015
Theranos' Elizabeth Holmes: “Every time you see a glass ceiling there’s an ‘iron woman’ underneath it” http://t.co/ItVKqGOUUP— Callie Schweitzer (@cschweitz) October 15, 2015
Wesley LoweryThis is the BEST: Toddler and dog have identical, joyful freakouts when their dad comes home http://t.co/a2MUjk6ZED— Callie Schweitzer (@cschweitz) October 10, 2015
The Washington Post's lead Ferguson reporter has used the microblogging tool for more than just tweeted out finished stories: his feed has been one host for live coverage of the situation since the beginning. Coverage of Ferguson, the Black Lives Matter movement and criminal justice issues and personal commentary make up a great deal of his tweets. But lighter posts, like comments about the #JournoLife or the World Series, always seem to make it through.
Announcing at night allows for rush hour traffic to clear, schools to get all children home. Protesters were going to protest, day or night— Wesley Lowery (@WesleyLowery) November 24, 2014
NEW: Judge tosses charges for former Austin, Tx detective who killed Larry Jackson Jr, an unarmed black man, in 2013 https://t.co/zEc8U7uH2E— Wesley Lowery (@WesleyLowery) October 30, 2015
As if I needed another reason to be in love with @andpizza, the entire staff is currently dancing to Hotline Bling— Wesley Lowery (@WesleyLowery) November 2, 2015
Farhad ManjooDad sent me and my brothers Mets shirts for the World Series... ...mine didn't come in the mail until last night 😿 pic.twitter.com/KiSr187VI3— Wesley Lowery (@WesleyLowery) November 3, 2015
Manjoo is an author and tech reporter for the New York Times who mixes work with real life in his feed. Tweets featuring links to his own work and other tech-centric pieces intermingle with conversations with other journalists such as NYT's Mike Isaac and Fortune's Mathew Ingram. He also includes his humorous takes on daily life. Still, his personal brand has stayed the same as he has moved from positions at Slate, the Wall Street Journal and the Times.
I thought "Steve Jobs" was an excellent portrait of Silicon Valley. My @nytimes take. http://t.co/noyeEqOVeR pic.twitter.com/iTvu4r7uRK— Farhad Manjoo (@fmanjoo) October 10, 2015
My kid, after seeing me repeatedly open tap the Twitter icon: "what do you do on wing thing?" Pretty much the question @jack has to answer— Farhad Manjoo (@fmanjoo) October 26, 2015
Me on Theranos from the @MikeIsaac and Farhad newsletter. Subscribe! http://t.co/29V3gLvMNJ pic.twitter.com/CbHazsqDOO— Farhad Manjoo (@fmanjoo) October 17, 2015
People keep saying Twitter got rid of stars but they forgot about @fmanjoo.— Farhad Manjoo (@fmanjoo) November 3, 2015