Journalists who are winning the social media game

By Kara Tabor

Beau Giles/Flickr
Last week, we brought you our How to Stand Out From the Crowd event along with live coverage here on the ONA Mizzou blog. Our alumni panel covered how to leverage your personal website and what social media visibility means for building your personal brand.

As social media has become an important tool for news consumers and journalists alike, many in the media use Twitter to craft independent brands. Here are just a few examples of journalists who have tweeted their own paths.

Callie Schweitzer

Schweitzer is the editorial director of audience strategy at TIME Magazine and TIME Inc. and has been an avid tweeter since her days as the editor-in-chief of the University of Southern California's Neon Tommy. Her regular digest of tweets is a mix of TIME content, smart and intriguing news content from all over the web and amusing tidbits here and there. Although she is always professional, she doesn't hide her human side—Diet Coke and cute ads are often in the tweet mix.
Wesley Lowery

The Washington Post's lead Ferguson reporter has used the microblogging tool for more than just tweeted out finished stories: his feed has been one host for live coverage of the situation since the beginning. Coverage of Ferguson, the Black Lives Matter movement and criminal justice issues and personal commentary make up a great deal of his tweets. But lighter posts, like comments about the #JournoLife or the World Series, always seem to make it through.
Farhad Manjoo

Manjoo is an author and tech reporter for the New York Times who mixes work with real life in his feed. Tweets featuring links to his own work and other tech-centric pieces intermingle with conversations with other journalists such as NYT's Mike Isaac and Fortune's Mathew Ingram. He also includes his humorous takes on daily life. Still, his personal brand has stayed the same as he has moved from positions at Slate, the Wall Street Journal and the Times.

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