By Rachel Radecki Are you using your social media platforms effectively? These 6 tips will help you refine your social media accounts in order to balance your online professionalism and personality.
Last week, we brought you our How to Stand Out From the Crowd event along with live coverage here on the ONA Mizzou blog. Our alumni panel covered how to leverage your personal website and what social media visibility means for building your personal brand.
As social media has become an important tool for news consumers and journalists alike, many in the media use Twitter to craft independent brands. Here are just a few examples of journalists who have tweeted their own paths.
By Sarah Darby Fall is finally upon us at Mizzou! The season brings crisp leaves, cups of hot chocolate and also a mountain of internship applications. If you're anything like me, applying for internships and jobs can feel pretty overwhelming. Trying to stand out in a sea of applicants is especially challenging.
Last Friday, June 26, 2015, was one of those days where it seemed like the news never stopped. Humbling, celebratory, devastating and suspenseful news trickled in throughout the day, as media outlets worked hard to accurately report the events.
But what does it mean when outlets go beyond reporting and start to show their support?
We have talked about it before: the need to take a break and a breather from the newsroom to maintain some semblance of sanity. At Mizzou, we've taken to calling it #MyPersonal45, encouraging student journalists to take a 45 minute break, everyday, from work and stress and do something they really care about. (And then tweet and tell us what they do!)
So, it was kind of fitting when I was perusing the national ONA Twitter account and saw a link to a Poynter story about the mental exhaustion social media managers and reporters face when following graphic, disturbing stories. The problem is especially pervasive right now, with images of horrific executions of journalists coming out of Syria. Poynter quotes Bruce Shapiro, executive director of The Dart Center for Journalism and Trauma, who mentions that the images and stories can be especially challenging because so many of the social media managers following them are young and inexperienced, and not used to viewing extreme suffering.
This past Friday, at 10 a.m. CST, the Opening Ceremonies of the Winter Olympics kicked off in Sochi, Russia. NBC won't broadcast the show until primetime in the U.S., as the network has done for every Olympics in far flung timezones.
But with the advent of social media, the audience is no longer unaware of the events as they happen. NBC had been hesitant to live stream many events in the past. The network had concerns the stream would cut into primetime ratings. However, the online audience made very vocal complaints about the tape-delay strategy, according to an article on Mashable.
My Twitter feed is filled with news organizations, from The Huffington Post to CNN to BBC News. And whenever I find an interesting story, my first instinct is to retweet the link. But a new Pew Research Center study shows it might be time I start sharing articles on Facebook, too.
Sixty four percent of U.S. adults, with an adult classified as a user 18 years or older, use Facebook. Nearly half of these users view news from the site. These numbers should encourage news organizations to invest in building a stronger Facebook presence to gain more attention from this demographic.
We used the hashtag #StelterONA to keep up with the online discussion during his talk. Here are 5 social media lessons we took away and tweets from people who got to hear his lecture.
In an age where Twitter and Facebook dominate the social networking scene among young people, many students have ignored LinkedIn. They see it as a place for established professionals, not 20-something job seekers.
Here's some advice: Don't be one of those people.
LinkedIn is a gateway into the professional world. When you update your profile with internships completed, skills learned and degrees earned, you expose yourself to thousands of employers. It's not difficult and it doesn't take long -- but your profile won't fill out itself. Below are eight tips I've learned from professors and from a tutorial given by a LinkedIn employee that I've incorporated into my own profile.
How difficult can it be to shoot six seconds of smartphone video?
Turns out, pretty difficult. Twitter's video-based social network Vine presents many challenges typical of social platforms -- gaining and maintaining followers, for instance -- but also some unique to its format. Shooting a good Vine requires much forethought about how you can possibly grab viewers' interest, convey your message and provide context in so short a time. I'd argue six seconds is far more challenging than 140 characters.
Hence this post. These questions serve as a checklist to go through before making a Vine. Now, you might be thinking this: I watched your Vines, and they weren't too impressive. I agree. My 15 or so Vines will not earn me a Pulitzer or Webby or whatever category they might fit under. However, what I have done is watch hundreds of Vines created by people who are talented -- enough to where I felt comfortable making this list. To be honest, this post is rather selfish because I'm writing these down as much for my benefit as for yours.
I have always been surprised by the power of social media. One person can post on Facebook, Instagram, LinkedIn or Twitter and (unless your profiles are private) many people can see it. These social media sites have led to a very connected world.
According to Statistic Brain, there are 1.2 billion Facebook users and an average of 58 million tweets per day. This hyper-connectivity allows us to reach a wider audience faster.
Turkish protestors are using social media to share what is happening in their country. News organizations are incorporating these tweets in their coverage of the protests.
Do you read news on your iPhone more often than on your computer? Are you interested in learning how to think with a mobile-first mindset? If so, join ONA Mizzou at noon Friday in Walter Williams Hall Room 35 (a conference room off the red-carpeted hallway). We'll have Amanda Bromwich and Matt Schmertz, 2011 convergence graduates, on hand to talk about their jobs at The Marketing Arm. Both work at this Dallas-based marketing agency as project managers. Topics will include mobile advertising, mobile-first publishing strategies and job hunting.
Do you have questions you’d like answered at the event? Tweet them to us now (@ONAMizzou), so we’ll have a list before the discussion starts. You can also comment below or write on our Facebook Wall.
6:02: The meeting has concluded. Thanks to everyone who came out. Our next meeting is Feb. 23. See you then.
5:59: Very few people are stalked by people that don't know them says Sgt. Schlude.
5:56: Schlude makes a great point about comparing the real world to the virtual world. We share things we shouldn't online and sometimes it feels anonymous, but it's not.
5:53: Mayer on how to reach a balance: Use privacy settings and location settings make the most nervous. We live publicly and people will eventually will find you.
5:49: Schlude talks about how her Facebook is extremely private especially with her past in undercover narcotics as a police officer.
5:45: Jen Reeves, a member of the audience, talks about being safe with photos.
5:43: "Imagine what a private investigator can do when it comes to social media. Pictures and other things are gone forever as soon as you hit send or tweet."-Schlude
The potential dangers of social media are sometimes veiled by funny status updates and witty tweets. But even online identities can face real-life threats, like stalking and harassment.
Join ONA Mizzou at our next event, focusing on how to use social media safely. We'll meet at 5 p.m. on Thursday, Feb. 2 in Reynolds Journalism Institute 100A. Three guests will lead the conversation and answer your questions:
Joy Mayer, Columbia Missourian director of community outreach
Do you have questions you’d like answered at the event? Tweet them to us now (@ONAMizzou), so we’ll have a list before it starts. You can also comment below or write on our Facebook Wall.
It’s been a while, hasn’t it? ONA Mizzou’s student leaders are ready for another semester and hope you are, too! After several weeks of downtime, you may be wondering how to get involved with ONA Mizzou this semester. But don’t worry -- there are many ways!
Follow ONA Mizzou social media
Do you want to know what the club is doing next? Follow ONA Mizzou on Twitter and like our Facebook page. Social media chair Andrew Gibson is also constantly scouring the Web for information about digital journalism, internships and online tools. He posts his findings in addition to club updates.
Once you follow, don’t forget to engage! ONA Mizzou is all about creating discussions and wants to hear from you.
We’re in the midst of it. That time where you’ve forgotten what sleep, showering and balanced diets are – commonly known as the last weeks of the semester. But just because you’ve (temporarily) given up on anything non-caffeinated doesn’t mean your online presence has to go, too. It’s easy to Internet hibernate when the physical world has deadlines breathing down your neck, but there are a few things you can do to avoid disappearing from the cyber world for a few weeks.
Work ahead of time to schedule tweets, posts or blog updates. Just like studying ahead of time for a final is a good idea, so is working ahead of your exam schedule to prepare blog posts and other social media updates. Programs like Hootsuite and TweetDeck are useful for scheduling tweets or Facebook posts, and many blogging platforms have functions for queuing up posts for publishing. Scheduling social media can take some effort before a time crunch, but ensures your online profiles will be set to weather any posting lulls.
Over the last few years, social networking has done many things for journalism. From Facebook Pages to Twitter click-throughs, many are aware of the wonders social media has done for journalism. What some people might be surprised to find out is that social networking is doing a lot more than we thought for television.
From basic cable to ESPN3, social networking is playing a huge role in all things television. A study from Nielsen recently revealed some interesting statistics regarding social buzz and ratings that might surprise some folks.
A "hashtagged" dugout in the most recent World Series.
The study found a number of interesting tidbits, including the fact that women ages 18-34 drive the ratings of certain shows more than men do. They also found that Tuesdays and Wednesdays are the two most popular days of the week to talk about on TV on social networking sites. This statistic coincides with another interesting finding in the study. The word most associated with social buzz was winning (not bi-winning, sorry Charlie Sheen). Again, this makes sense because the most heavily watched reality shows ("American Idol," "Dancing With the Stars," "The X Factor" and "Survivor") air on these two days.
It’s become a common practice for journalists to tweet from the field, find sources through social media and engage with audiences through their online profiles. But what happens when you work for a media outlet that doesn’t have a social media presence?
This summer, I interned at WEIU TV, a news station in Charleston, Illinois, which didn’t jump on the social media bandwagon until after I arrived. The news director hadn’t used any form of social media before and was hesitant to start Twitter and Facebook pages for the station (for reasons unknown).