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1:00: The brown bag finishes up! We had a great time with Amanda and Matt!
12:55: With several May grads in the room comes the natural question: How do you make it through to graduation and what comes next? Both answer it's about knowing what you ant to do and what you're interested in. "Put the effort into stuff that's your dream job," Amanda says.
12:53: A large portion of mobile developing is trying to make things seamless for consumers. The idea is to make a sale - the easier it is for the consumer to pay, the easier it is to make the sale.
12:50: Question: When working with a mobile campaign, how do you keep everyone in the loop? Amanda talks about how it's common for clients to come to The Marketing Arm with ideas that are dispersed between different departments and agencies to make sure there's no overlap. "There's a lot of people that play," she says. Matt says it's not common for clients to only use one agency anymore. On some accounts, clients have have multiple agencies working on mobile strategies.
12:45: Often, clients know what they'll want later on down the road, but for re-branding campaigns, things can change overnight. Matt and Amanda work with clients on both long-term and short-term goals and sometimes on very short deadlines. Amanda discusses how her work with JCPenny's re-branding campaign. No more of those JCPenny's coupons in the mail - check your texts for weekly deals.
12:42: Amanda stresses taking the initiative to start learning about developing skills, getting on a developing project, trial and error with app building.
12:38: Question: "What kind of coding experience did you go into the marketing team with?" Matt says there is a specific IT department at The Marketing Arm for construction. Amanda discusses how she does use some coding skills, but with large projects, clients want perfection in campaigns so coding jobs go to those with top experience. Amanda: "Getting the knowledge and having the skills is important" because it's vital to be able to communicate with IT teams about projects.
12:36: Amanda discusses how apps better be worth the cost - "I'm a hard sell. I want to know that people actually use it and go back to it." Her iPhone only has about four paid apps.
12:33: With a brief presentation finished, Amanda and Matt are opening up the floor for questions. They've also encouraged the crowd to check out a few Twitter accounts (including their own): @TrendTrain, @TMARecruiting, @AmandaNBromwich, @MattSchmertz
12:32: "It's about how you look at all the platforms for mobile devices" and figure out the best way to target them all at the same time. Amanda says apps are investments that require time, money and updating. Mobile web is more agile and cost effective. SMS is great for putting out quick bits of information. "Integrating all of these tools can provide an integrated experience that will touch majority of your user base. You don't want to not touch people because they don't have a smart phone."
12:27: When thinking about strategy for tablets, it's important to understand tablet users and how they differ from laptop and mobile phone users.
12:25: Amanda discusses how it's important to understand how consumers use their phones to be able to develop mobile web. Matt calls phones "remotes to our lives."
12:23: Amanda: "Apps are expensive [to create]." Mobile web is more cost effective since a developer is building for a browser versus an app. Plus, it's easier to update and there's less reliance on consumers to download a new version.
12:22: Matt: "The app may not be the best way to interact with consumers." Having to download and open an application means there's often less return for consumers. People often download apps, check them out once and never open them again. Mobile web is becoming more popular.
12:20: That Pecha Kucha was fast! Whew! Now onto a more relaxed discussion of mobile first publishing.
12:19: Here's a new Facebook Feature for you: Like Belt - like things on social media via ... a pelvic thrust.
12:18 - Buzzword! "Mass Mingling:" Meeting up with people who have shared interests either virtually ... or even in real life.
12:16 - Buzzword! "SoLoMo:" Social Local Mobile idea - our phones can give us more information based around what we like, where we are and what we're around.
12:15: Top Shop's Augmented Reality Mirror - try on outfits before actually trying on an outfit (or purchasing it!).
12:14: Waze - Mobile Driving app that shows where wrecks and traffic are heavy based on crowdsourcing.
12:12: "Phone stack:" Go out to eat with friends and stack your phones together. First friend who can't resist the temptation to answer a text breaks the phone stack and picks up the bill.
12:07: What's a Pecha Kucha? Matt and Amanda are gearing up for a really fast, 30 seconds per slide, presentation. It's automated, so they can't slow it down. Here we go!
12:05: Matt discusses some of The Marketing Arm's clientele, including JCPenny, Victoria Secret Pink and Hilton. "It's never a dull day in the office." Neither have a background in advertising specifically, but use their Convergence journalism skills/experience to get the job done.
12:03: And we're getting started! President Ashley Crocket introduces Mizzou Alums Amanda Bromwich and Matt Schmertz who currently work at The Marketing Arm. Both work on the wireless team which focuses on mobile strategies and advertisements.
ONA Mizzou's Nicole Garner will be live-blogging today.
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