By A.J. Feather
Welcome to the live-blog of our ONA Chicago Wrap-Up session.
The panelists are Brian Steffens, Director of Communications for the Reynolds Journalism Institute, Stephanie Ebbs, a masters student at MU, Annie Hammock, Assistant Professor at the University of Missouri and Dan Archer, a RJI residential fellow who has done a lot of experimentation in interactive storytelling.
Showing posts with label 2014. Show all posts
Showing posts with label 2014. Show all posts
NBC goes all in for online coverage at Sochi
By Cole Kennedy
This past Friday, at 10 a.m. CST, the Opening Ceremonies of the Winter Olympics kicked off in Sochi, Russia. NBC won't broadcast the show until primetime in the U.S., as the network has done for every Olympics in far flung timezones.
But with the advent of social media, the audience is no longer unaware of the events as they happen. NBC had been hesitant to live stream many events in the past. The network had concerns the stream would cut into primetime ratings. However, the online audience made very vocal complaints about the tape-delay strategy, according to an article on Mashable.
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| Screen shot of the NBC Olympics website Feb. 7 |
But with the advent of social media, the audience is no longer unaware of the events as they happen. NBC had been hesitant to live stream many events in the past. The network had concerns the stream would cut into primetime ratings. However, the online audience made very vocal complaints about the tape-delay strategy, according to an article on Mashable.
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