'Buzz' surrounds New York Times politics partnership

By Stacey Welsh

The New York Times has announced it’s spicing up coverage of the 2012 Democratic and Republican national conventions with a BuzzFeed collaboration. The paper posted a press release explaining how the not-so-traditional partnership will offer "expanded video coverage." Times staffers and BuzzFeed’s political team will create video segments with commentary about the conventions and the events leading up to them.

Erik Wemple, a Washington Post blogger, comments that the most "astounding" part of the move is that the Times proposed it. Additionally, he writes, BuzzFeed has only been covering politics "seriously" since January when former Politico writer Ben Smith joined as the site's editor-in-chief. Wemple, however, said this wouldn't be a problem because the Times is searching for "the ability to command a large following and to strike up the sorts of online conversations for which older, well-paid, traditional newspaper reporters aren’t famous."