Mini SEO guide for students

By Ashley Crockett

Graphic by IBizClicks.com

Bleary-eyed from lack of sleep, you've been working on that hard-hitting story for a week. Make sure your masterpiece doesn't slip through the cracks of the Internet, never to be seen by anyone except a proud parent, by using search-engine optimization (SEO).

The term SEO is thrown around a lot today, but with little instruction about how to actually achieve it.

So, for your viewing pleasure, I present a handy-dandy guide to SEO.

Offline success in the online age

By Nicole Garner

Image Courtesy of ChocoNancy1 on Flickr

It’s become a common practice for journalists to tweet from the field, find sources through social media and engage with audiences through their online profiles. But what happens when you work for a media outlet that doesn’t have a social media presence?

This summer, I interned at WEIU TV, a news station in Charleston, Illinois, which didn’t jump on the social media bandwagon until after I arrived. The news director hadn’t used any form of social media before and was hesitant to start Twitter and Facebook pages for the station (for reasons unknown).