Showing posts with label Audience Engagement. Show all posts
Showing posts with label Audience Engagement. Show all posts

Study shows Facebook leads in news views

By Hannah Schmidt
Photo credit: Flickr Creative Commons
My Twitter feed is filled with news organizations, from The Huffington Post to CNN to BBC News. And whenever I find an interesting story, my first instinct is to retweet the link. But a new Pew Research Center study shows it might be time I start sharing articles on Facebook, too.

Sixty four percent of U.S. adults, with an adult classified as a user 18 years or older, use Facebook. Nearly half of these users view news from the site. These numbers should encourage news organizations to invest in building a stronger Facebook presence to gain more attention from this demographic.