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This study came at the heels of another study published in the Sacramento Bee about reading newspapers on tablets versus in print. It showed that people viewing newspapers on tablets account for 7 percent of total Web page views and that 10 percent of tablet users read news on their tablets daily.
So, what does this mean? We already know the shift toward digital is coming and, in many places, is already here. Look at Thursday's headline about Newsweek. Instead, the question becomes, How do online publishers maximize the tablet experience? Poynter's study shows online news can be tailored to individual users, but making sure that happens is one of publishers' biggest tasks.
