Showing posts with label USA Today. Show all posts
Showing posts with label USA Today. Show all posts

Call for IRS to revaluate non-profit news organization designation


Credit: Nieman Journalism Lab
By Erin Dismeier

At the beginning of this week, the Council on Foundations released a report urging the IRS to rethink their process on giving news organizations tax-exempt status.
Currently, for a news organization to be considered nonprofit, it  has to distribute content differently than a traditional media outlet.  The report states the way news and media have evolved now make it difficult for a nonprofit news organization to distinguish itself from traditional media outlets.

What the Poynter eyetracking study means for tablet publishers

By Dalton Barker

Poynter recently conducted a study that tracked the eye movement of people reading and navigating through three tablet layouts.

This study came at the heels of another study published in the Sacramento Bee about reading newspapers on tablets versus in print. It showed that people viewing newspapers on tablets account for 7 percent of total Web page views and that 10 percent of tablet users read news on their tablets daily.

So, what does this mean? We already know the shift toward digital is coming and, in many places, is already here. Look at Thursday's headline about Newsweek. Instead, the question becomes, How do online publishers maximize the tablet experience? Poynter's study shows online news can be tailored to individual users, but making sure that happens is one of publishers' biggest tasks.